Corporate Web Solutions celebrates 4th Birthday today!
Web design & online marketing company, Corporate Web Solutions are officially 4 years old today and the 5th year is predicted to be the strongest yet.
In the past 4 years, Corporate Web Solutions have gained some fantastic clients including Gleeson Homes, Extrudakerb, Wendy’s Carpets & Curtains, Braithwell Developments & Charterfields. All of these companies asked for different services from us and are still with us thanks to our word of mouth reputation and giving clients value for money.
Dealing with a variety of projects has not only challenged the company, but grown it also; increasing our skill range and making us stronger in new areas as we evolve. This has been a fantastic learning curve and both ourselves and our clients benefit.
Managing Director, Diego Herrera says :
“As it stands, we are in the strongest position we have ever been, our client bank is better than ever and as a company we are seeing the benefits both in profitability and reputation. The biggest change is by far the growth rate of our SEO services over the past 15 months, which I believe is down to the clients seeing a faster return on investment with great online results to match, that has to be where the great word of mouth marketing is coming from.”
Many internal changes and struggles have meant Corporate Web Solutions have had to endure several dips in the road but determination and dedication have triumphed, with the future only looking brighter.
The client approached us not only design and develop the website but to provide Search Engine Optimisation to improve their visibility in the major search engines. The website now appears on the first page in Google, Yahoo and Bing. They have seen huge jumps in traffic and an increase in business.
This result was achieved by designing an aesthetically pleasing site that was user friendly and incorporating the best SEO tools we were able to provide the results that they wanted.
The client wanted to focus on the new range offered by Bugatti and to become a major competitor for people looking to buy this luxury range. After only a few months with all the SEO tools we used they now appear first in Google ahead of all their major competitors such as Amazon, Comet and Harrods.
The client is delighted with the results that we achieved for them and as a result they have been approached by the luxurious Qatar Airways to feature in their monthly magazine Onyx. The prestigious airline flies over 1.4 million people to over 100 countries each month. The publication is a fantastic opportunity for our client to expose the site to the passengers travelling with Qatar airlines around the world. This has led to the client being approached by a company in Bahrain.
We look forward to the continued partnership as the brand becomes more popular in the UK.
Google has introduced a change to its algorithms that has been tested in the USA and launched internationally to English language Google users. This is intended to help users search results providing them with higher quality sites that are relevant to the search criteria. There are several changes that have been made, including an update to page rankings and search settings. The main intention being to provide the most relevant search results.
Firstly, the implementation of reduced page rankings of low quality sites – including sites that duplicate content from other sites. It will work as an advantage for high quality sites – with original content insuring they are found in search results. This will be a welcome change to make sure people find the high quality sites in their results.
Secondly, Google are incorporating additional controls for a user to be able to personalise search results. This is not something that is entirely new – previous examples are Search Wiki and location settings. However, there is a new way to get more specific results when searching. Google has introduced measures for users to have the ability to to block particular sites. When a user searches Google there will be a link to block sites. When a site is blocked it will not appear in future searches. The feature is intended to give users greater control over their searches.
Since the changes to the algorithms Google have found that people are getting better search results from high quality sites. In addition to these changes, users can leave site feedback which means that google can go into looking at “long tail” of low ranking sites to make sure higher ranking sites are found that may have been missed previously. The algorithm is an extremely precise way of finding out the quality and relevance of a site. As websites are constantly changing Google will keep updating to indicate theses changes.
Making sure you choose the right website design company can be very difficult. How do you decide how to find the company that is right for you? Do you go for the first result in Google, do you talk to fellow business people for recommendations or spend time online looking for something that catches your eye?
Here are a few pointers to consider when you make that all important decision choosing the right company for you.
Has the company asked you what you want to achieve from the website as a business?
It is important that the design team take the time to understand what you want from the website. Therefore it’s important to consider what type of website would best suit your business. Will it be a static website, a portfolio website or a online business that you can manage.
What experience does the company have designing websites in your industry?
Have a look at the portfolio to get an indication of the type of sites and work that the design team have done. It might also be worth ringing the company and having a chat to see how knowledgeable and approachable the team are.
How well do the existing sites work?
Make sure you look at several of the websites that have already been designed to see if they are easy to find your way around. Also look at testimonials to see what other companies have to say about the work they had done.
Is it easy to communicate with the team?
It is vital that you feel comfortable to be able to talk to the design team and that they are easily approachable. It is also important that they full understand what you want to achieve with the website and keep this in mind.
Do the design team have ideas that could be useful for the website?
It’s important that the designers understand what you want to achieve and are able to suggest ideas that could benefit you. However, what the client wants should be the main focus rather than the design team pushing for what they think is right.
We are pleased to announce our recent success in gaining the full maintenance, SEO and hosting for the Gleeson group.
Gleeson Homes came to us in July 2010 after reviewing their current situation to enquire how we could improve their online marketing ROI. They were spending an unreasonable amount of time and money without seeing the results they expected, for a fraction of the cost; we were able to guarantee them a vast improvement in traffic and search engine optimisation.
By accessing some of the best marketing and SEO tools, we were able to analyse Gleeson’s current set up, competition and create an effective online strategy to market the Gleeson brand in the most effective way.
Generating traffic to a website can be achieved in many ways, adwords, backlinks, social networking, blogging, podcasts, mobile devices the list goes on. The challenge is deciding on the right combination for each client, 3-4 months after doing so for Gleeson, the results have been phenomenal.
Marketing Coordinator Joanna explained to us that Gleeson Homes were offering excellent new homes at a very reasonable price; the ideal phrases for Gleeson to show up in Google would be ‘New Homes Chesterfield/Manchester/Merseyside/Ashford/Bradford’. The latest report shows www.gleeson-homes.co.uk’s showing up in the first 3 pages of Google for all targeted terms, excluding ‘New Homes Ashford’ which admittedly needs more work. Prior to Corporate Web Solutions, Gleeson Homes had almost no visibility within the search engines for any of the above key phrases; which, after analysing the report, is a great return on investment for Gleeson.
Installing a blog for Gleeson has played a major part in the improvement of the SEO, as the blog is now showing up above the homepage for some key terms. Regularly updating a blog with articles, press releases and/or any related news stories is highly resourceful in Google’s eyes, as updated content is key. The more, albeit relevant content a website has the more resourceful and informative it becomes, especially in search engines.
Getting users to see the website via Google is one thing, lowering the bounce-rate (users reaching a website then not clicking through to any other pages, simply leaving) and increasing traffic conversion rates is another.
Recent statistics are showing that the Gleeson Homes website has experienced around 670% increase in traffic in the past 3 months. (Dated 17/11/10)
We are looking forward to working alongside Gleeson Homes in the upcoming months and continuing to improve traffic and awareness through their already successful brand awareness campaign.
If you think your company could benefit from any of these services then get in touch for a tailor-made package to wrap around your business perfectly.
Hi again, this is a logo we recently design for the SEO Company ‘The Seo Specialist’. The design process took us in a variety of directions but I think we’re going to stick with this design, it’s a modern logo, would look great on clothing or stationary and ticks the all the right boxes. If you like it let us know in the comments box below
We went through a variety of stages bashing our heads against the wall, ive posted a few below for you to see how we got to the final logo, skipping the worst but remaining honest with some of the ‘not so good’ ideas :p
If you need to share files between computers there are many ways of achieving the task. Virtual private networks (VPN’s), ftp servers, wireless networks, it really depends on your setup.
As a design agency we have tried a few methods and sometimes it’s better to just simplify things, that’s where Dropbox comes in.
In a nutshell, you simply install it on the computers / devices you want to share files between and it’s as easy as that. It creates a folder on your computer and to share files you simply drag and drop into the dropbox folder. It will automatically upload and distribute files for you and save deleted files online in case you need to retrieve them later.
Tip : If you want to delete something permanently you’ll need to go to your online account and delete the deleted files (greyed out) from your dropbox. An also, have a little common sense, dont put anything too sensitive in your dropbox unless you use encryption software on it first.
Anyway, you can download it here, tell your friends and work colleagues to check it out too.
Zetechtics are market leaders in Subsea Control Systems so when approached by their sales director Trevor Bayfield who tasked us with the challenge to empower their staff, give then control to manage the website internally and become a dominant force in Google for the industry, we wanted to get it right.
The new website has been under development for a while now and features a large amount of search engine optimisation, coupled with a bespoke back office system packed with the right tools to empower the management of the website. Zetechtics asked us to help them modify the existing site whilst maintaining the professional feel the company represented. Trevor Bayfield (Zetechtics sales director) worked with our design team throughout the development process, collectively with his team to get the site exactly how they required.
Our aim was to give them the control they needed in the back office system to move forward independently without needing any technical skills. The way forward involved using simply icons for navigation, removing any need to learn website code themselves, inbuilt instructions on each section and a user friendly environment.
We can’t take all the credit though, Tom, their in house designer was the driving force on their end and helped fill the site with relevant content, load photography and generally take the reins client side.
“Zetechtics are leading suppliers of subsea control systems for ROV intervention tooling to the global oil and gas industry.”
What does the future hold ?
Future plans are a little under wraps for now but it’s rumoured the site may be used as a communication hub for existing clients and staff internally to function more proactively. As a company, we hope to guide Zetechtics in the same technological direction online they represent offline. We hope to support them with marketing online, modify the system as they evolve as a company and aim to establish a long term business working relationship.
If you would like to learn more about Zetechtics visit their site www.zetechtics.com and of course, if you feel your company could benefit from working with our team get in touch at www.corporatewebsolutions.net.
Approximately three months ago upon completing the design and development of their new website, Extrudakerb approached our team to find the most effective avenue to not only increase the exposure of their online branding but increase traffic from the right users.
After sitting down as a team we came back with a bespoke solution aimed at generating the maximum return on investment, aptly named the ‘brand awareness proposal’.
Generating traffic to a website can be achieved in many ways, adwords, backlinks, social networking, blogging, podcasts, mobile devices the list goes on. The challenge is deciding on the right combination for each client.
How do you target the right users and keep them coming back? One of the most effective tools is the use of a blog. It was the first enhancement for the Extrudakerb site, we also installed an IPhone/IPad version challenging their competition by becoming much more accessible to prospective businesses online.
I have recently carried out a review on their monthly traffic statistics and was pleased to see over the past three months a consistent 30% increase per month. Accompanied by other brand awareness techniques they have also achieved first page rankings for their targeted keywords.
Similar patterns are emerging for our other brand awareness clients.
Without giving too much away, the secret to our success lies in targeting the relevant areas of the internet/markets specifically for each company. This is done by distributing their content across the internet. An alternative to the more common practices from our competitors who tend to run smaller scaled campaigns and never quite reach the correct online saturation points.
If you would like to learn more about how Corporate Web Solutions could increase your ROI from online marketing, raise brand awareness, synchronize offline/online campaigns and track the success, simple call our Sheffield office on 08444 145 932 or visit our site at www.corporatewebsolutions.net
Internet specialists Corporate Web Solutions are set for expansion after relocating from the city centre to a new base at Sheffield Business Park. The business is recruiting new members of staff and plans to launch a web design and internet marketing training academy – using facilities at the park’s Sheffield Business Centre. “The centre offers us the flexibility we require, with the ability to take extra space for meetings or training as we need it,” says managing director Diego Herrera. “The centre also provides us with a very good front-ofhouse service and a friendly, positive
atmosphere – for around half the rent we were paying in the city centre. And there are no hidden costs.” Corporate Web Solutions specialises in web design, bespoke web applications and marketing. It is seeing a surge in demand for its latest product, a pay-as-you-go ecommerce website aimed at new and small businesses. “The website can be adapted to a client’s individual requirements and comes with a full content management system so that they can run it themselves,” says Diego. “We are offering it on a pay-asyou- go basis to help new start-ups or small businesses. Instead of having to invest £5,000 in a fullyfeatured website, they can rent it for £65 per month. We are seeing a lot of demand and expect our turnover to increase by 300 per cent as a result.”
Sheffield Business Park director Graham Sadler welcomed the company’s success since its arrival. He said: “Corporate Web Solutions is one of a number of expanding, high-tech occupiers to make the business park their home. “Our Sheffield Business Centre is particularly suited to small, dynamic companies who need to flexibility of additional space when required and a range of administrative and secretarial services.”
