Zetechtics are market leaders in Subsea Control Systems so when approached by their sales director Trevor Bayfield who tasked us with the challenge to empower their staff, give then control to manage the website internally and become a dominant force in Google for the industry, we wanted to get it right.

The new website has been under development for a while now and features a large amount of search engine optimisation, coupled with a bespoke back office system packed with the right tools to empower the management of the website.  Zetechtics asked us to help them modify the existing site whilst maintaining the professional feel the company represented. Trevor Bayfield (Zetechtics sales director) worked with our design team throughout the development process, collectively with his team to get the site exactly how they required.

Our aim was to give them the control they needed in the back office system to move forward independently without needing any technical skills. The way forward involved using simply icons for navigation, removing any need to learn website code themselves, inbuilt instructions on each section and a user friendly environment.

We can’t take all the credit though, Tom, their in house designer was the driving force on their end and helped fill the site with relevant content, load photography and generally take the reins client side.

“Zetechtics are leading suppliers of subsea control systems for ROV intervention tooling to the global oil and gas industry.”

What does the future hold ?
Future plans are a little under wraps for now but it’s rumoured the site may be used as a communication hub for existing clients and staff internally to function more proactively. As a company, we hope to guide Zetechtics in the same technological direction online they represent offline. We hope to support them with marketing online, modify the system as they evolve as a company and aim to establish a long term business working relationship.

If you would like to learn more about Zetechtics visit their site www.zetechtics.com and of course, if you feel your company could benefit from working with our team get in touch at www.corporatewebsolutions.net.

Approximately three months ago upon completing the design and development of their new website, Extrudakerb approached our team to find the most effective avenue to not only increase the exposure of their online branding but increase traffic from the right users.

After sitting down as a team we came back with a bespoke solution aimed at generating the maximum return on investment, aptly named the ‘brand awareness proposal’.

Generating traffic to a website can be achieved in many ways, adwords, backlinks, social networking, blogging, podcasts, mobile devices the list goes on. The challenge is deciding on the right combination for each client.

How do you target the right users and keep them coming back? One of the most effective tools is the use of a blog. It was the first enhancement for the Extrudakerb site, we also installed an IPhone/IPad version challenging their competition by becoming much more accessible to prospective businesses online.

I have recently carried out a review on their monthly traffic statistics and was pleased to see over the past three months a consistent 30% increase per month. Accompanied by other brand awareness techniques they have also achieved first page rankings for their targeted keywords.

Similar patterns are emerging for our other brand awareness clients.

Without giving too much away, the secret to our success lies in targeting the relevant areas of the internet/markets specifically for each company. This is done by distributing their content across the internet. An alternative to the more common practices from our competitors who tend to run smaller scaled campaigns and never quite reach the correct online saturation points.

If you would like to learn more about how Corporate Web Solutions could increase your ROI from online marketing, raise brand awareness, synchronize offline/online campaigns and track the success, simple call our Sheffield office on 08444 145 932 or visit our site at www.corporatewebsolutions.net