We are delighted to announce the success that Bugatti Coffee Machines have had since they approached us to design and develop their website.

The client approached us not only design and develop the website but to provide Search Engine Optimisation to improve their visibility in the major search engines. The website now appears on the first page in Google, Yahoo and Bing. They have seen huge jumps in traffic and an increase in business.

This result was achieved by designing an aesthetically pleasing site that was user friendly and incorporating the best SEO tools we were able to provide the results that they wanted.

The client wanted to focus on the new range offered by Bugatti and to become a major competitor for people looking to buy this luxury range. After only a few months with all the SEO tools we used they now appear first in Google ahead of all their major competitors such as Amazon, Comet and Harrods.

The client is delighted with the results that we achieved for them and as a result they have been approached by the luxurious Qatar Airways to feature in their monthly magazine Onyx. The prestigious airline flies over 1.4 million people to over 100 countries each month. The publication is a fantastic opportunity for our client to expose the site to the passengers travelling with Qatar airlines around the world. This has led to the client being approached by a company in Bahrain.

We look forward to the continued partnership as the brand becomes more popular in the UK.

Google has introduced a change to its algorithms that has been tested in the USA and launched internationally to English language Google users. This is intended to help users search results providing them with higher quality sites that are relevant to the search criteria. There are several changes that have been made, including an update to page rankings and search settings. The main intention being  to provide the most relevant search results.

Firstly, the implementation of reduced page rankings of low quality sites – including sites that duplicate content from other sites. It will work as an advantage for high quality sites – with original content insuring they are found in search results. This will be a welcome change to make sure people find the high quality sites in their results.

Secondly, Google are incorporating additional controls for a user to be able to personalise search results. This is not something that is entirely new – previous examples are Search Wiki and location settings. However, there is a new way to get more specific results  when searching. Google has introduced measures for users to have the ability to to block particular sites. When a user searches Google there will be a link  to block sites. When a site is blocked it will not appear in future searches. The feature is intended to give users greater control over their searches.

Since the changes to the algorithms Google have found that people are getting better search results from high quality sites. In addition to these changes, users can leave site feedback which means that google can go into looking at “long tail” of low ranking sites to make sure higher ranking sites are found that may have been missed previously. The algorithm is an extremely precise way of finding out the quality and relevance of a site. As websites are constantly changing Google will keep updating to indicate theses changes.

Approximately three months ago upon completing the design and development of their new website, Extrudakerb approached our team to find the most effective avenue to not only increase the exposure of their online branding but increase traffic from the right users.

After sitting down as a team we came back with a bespoke solution aimed at generating the maximum return on investment, aptly named the ‘brand awareness proposal’.

Generating traffic to a website can be achieved in many ways, adwords, backlinks, social networking, blogging, podcasts, mobile devices the list goes on. The challenge is deciding on the right combination for each client.

How do you target the right users and keep them coming back? One of the most effective tools is the use of a blog. It was the first enhancement for the Extrudakerb site, we also installed an IPhone/IPad version challenging their competition by becoming much more accessible to prospective businesses online.

I have recently carried out a review on their monthly traffic statistics and was pleased to see over the past three months a consistent 30% increase per month. Accompanied by other brand awareness techniques they have also achieved first page rankings for their targeted keywords.

Similar patterns are emerging for our other brand awareness clients.

Without giving too much away, the secret to our success lies in targeting the relevant areas of the internet/markets specifically for each company. This is done by distributing their content across the internet. An alternative to the more common practices from our competitors who tend to run smaller scaled campaigns and never quite reach the correct online saturation points.

If you would like to learn more about how Corporate Web Solutions could increase your ROI from online marketing, raise brand awareness, synchronize offline/online campaigns and track the success, simple call our Sheffield office on 08444 145 932 or visit our site at www.corporatewebsolutions.net

Internet specialists Corporate Web Solutions are set for expansion after relocating from the city centre to a new base at Sheffield Business Park. The business is recruiting new members of staff and plans to launch a web design and internet marketing training academy – using facilities at the park’s Sheffield Business Centre. “The centre offers us the flexibility we require, with the ability to take extra space for meetings or training as we need it,” says managing director Diego Herrera. “The centre also provides us with a very good front-ofhouse service and a friendly, positive
atmosphere – for around half the rent we were paying in the city centre. And there are no hidden costs.”
Corporate Web Solutions specialises in web design, bespoke web applications and marketing. It is seeing a surge in demand for its latest product, a pay-as-you-go ecommerce website aimed at new and small businesses. “The website can be adapted to a client’s individual requirements and comes with a full content management system so that they can run it themselves,” says Diego. “We are offering it on a pay-asyou- go basis to help new start-ups or small businesses. Instead of having to invest £5,000 in a fullyfeatured website, they can rent it for £65 per month. We are seeing a lot of demand and expect our turnover to increase by 300 per cent as a result.”

Sheffield Business Park director Graham Sadler welcomed the company’s success since its arrival. He said: “Corporate Web Solutions is one of a number of expanding, high-tech occupiers to make the business park their home. “Our Sheffield Business Centre is particularly suited to small, dynamic companies who need to flexibility of additional space when required and a range of administrative and secretarial services.”

Source ( Sheffield Star )